About us

Awe is stylish, plant-based outerwear -  made for the modern explorer.

We believe you shouldn’t have to choose between function and fashion, or between performance and presence.

Born in the city, rooted in nature, we design hikingwear that moves effortlessly from streets to peaks. For those who crave clarity, confidence, and connection - in what they wear and how they live.

Our silhouettes are refined, our materials innovative and bio-based. We keep things light, breathable, and powerful. Because you deserve gear that supports your rhythm - not pushes you harder.

This is outdoor wear for mindful movers and bold spirits.

Step outside. Shift inside.

For those who walk their own way - with style, purpose, and a sense of wonder.